Lookandtaste (or iFoods as it was then known) appeared on the UK Dragons' Den in November 2008.

“LookandTaste is way ahead of the other recipe apps in the app store, and should be a must for anyone who wants to use their iPhone as a cook book.”

“The quality is stunning, the information easy to grasp, the entertainment value priceless.”

“One of our top 10 online services. Simple Design and very tasty content make it one of the best interactive foodie services around.”